Just 5® works in 5 gentle minutes.

It doesn't expose your hair to chemicals for 30 minutes. And there's no harsh ammonia. It also protects and revitalizes your hair with built-in conditioners, and 5 super rich after-conditioners, for brighter shine . . . and an extra boost of body and manageability.

Superior gray coverage.
Your natural hair color is actually a blend of many close shades. That's why Just 5® blends shades of your own color into the gray so invisibly, even you can't tell which hair used to be gray.

Lasts till the gray grows back.
Just 5® won't wash out, won't fade out or look dull . . . no matter how often you shampoo. It lasts up to 6 weeks, until your gray grows back.

Results you can count on -- guaranteed.
Whether you bring back your natural color . . . enhance it with highlights . . . or deepen it . . . 40 years of haircolor leadership means predictable results -- guaranteed. Or your money will be refunded.

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